Our mission is simply "to make people happy."
When do you become happy?
When you drive Ferrari?
When you wear Bvlgari?
When stock price rises and your corporate value is heightened?
Or...
When you find beautiful flowers?
When a person next to you smiles?
When somebody says, "Thank you" to you?
We believe that, ultimately, people become happy
when they have something to love nearby,
when they have warm connection with somebody else, or
when they are given hearty care and hospitality.
Affection = a feeling of gentle love and caring
In psychology, the word affect represents
people's mental states such as emotion, feeling, and mood.
Don't you think that people will be happy
if the experiences of using technology,
having products and services, and
communicating with others
result in positive feelings in their mind?
The word affect has another meaning:
to give influence on somebody.
When a person has happy feelings,
don't you think that the person is also likely to
give positive influences on
mind, life, and work of other people nearby?
We want to make people happier
by pursuing the ideal form of
affective technology,
affective quality,
affective design,
affective communication,
affective service, and
affective management.
We are Affective Laboratory.